Thursday, 30 March, 2017

Spots Pulled by Firms on YouTube

Google will give clients more control over where their ads appear on YouTube Spots Pulled by Firms on YouTube
Preston Stone | 21 March, 2017, 00:32

Havas, whose advertising clients across the United Kingdom includes the Royal Mail, which is the British government's and BBC TV, Hyundai and Domino's Pizza, said it would take into consideration a ban worldwide on the YouTube platform following an admission by Google that it could not guarantee ads would not be displayed next to content it called unpalatable.

"It is inexplicable to us that Google can move very fast to remove material from YouTube when it is found to be copyrighted, but that the same prompt action is not taken when the material involves proscribed organisations and hateful and illegal content", she said. Due to the problem with Google's ad placing policy, numerous well-known brands have pulled their ads.

Alphabet's head of Europe, speaking at an Advertising Week conference in Europe this morning, said that Alphabet's Google unit apologized for placing clients' advertisements in front of "extremist" videos on YouTube, as Dow Jones's Stu Woo writes. The FT reports that Google controls 60% of the digital ads market and the United Kingdom government has joined major brands in freezing its YouTube spending, which is reported to be around £60m per year.

Brand safety is a growing concern, especially in digital advertising, with the ability to have complete oversight over all content, especially user-generated such as YouTube, being hard.

Marks and Spencer was the latest of several high-profile companies to have pulled their ads from the video platform following the likes of HSBC, Sky and Vodafone. So Mr Brittin started by saying sorry: "We apologise when anything like that happens, we don't want it to happen and we take responsibility".

Delta IV finally launches military satellite WGS-9
Department of Defense, the National Aeronautics and Space Administration (NASA), the National Reconnaissance Office, and the U.S. The satellite, built by Boeing, will join a worldwide communications network used by the United States military and its allies.

Google said in a blog post that its automated algorithms are not always able to prevent ads from being matched with offensive content but added that this only occurs on rare occasions.

"As programmatic advertising continues to grow, we need to be ever vigilant and responsive, working with clients and partners to ensure brand advertising only appears in brand safe environments", Ryan says.

In the United Kingdom, a committee of MPs has meanwhile demanded that Google explain how government adverts have appeared on "inappropriate and hate-filled sites" and whether the government and advertisers will be refunded payments made to the U.S. tech giant. "Our position will remain until we are confident in the YouTube platform and Google Display Network's ability to deliver the standards we and our clients expect".

A lot of prominent advertisers pulled out their investments online with Google due to the risk of having their commercials appear beside inappropriate content.

YouTube is promising more control over where ads appear, after brands were spooked by running near offensive videos. But advertisers weren't using such tools, .

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