Tuesday, 25 July, 2017

Snapchat Reworks Timer Functions, Adds Magic Eraser Tool

Snapchat Reworks Timer Functions, Adds Magic Eraser Tool Snapchat Reworks Timer Functions, Adds Magic Eraser Tool
Mike Hodges | 10 May, 2017, 02:20

The latest entrant into the list of publicly listed social media stocks, Venice beach, California-based Snap Inc (NYSE:SNAP) is set to release its first earnings report after market close on May 10.

If you let them, your Snapchat friends will be able to view your snaps for as long as they wish.

An update to the app Tuesday brought a series of changes including a redesigned toolbar, an "infinite" option on the timer, a loop option for videos and a "magic eraser" feature.

The "Loop" tool gives you the opportunity to have your videos play over-and-over, until your friend is ready for the next Snap.

While photos still vanish after 24-hours, it is now possible to view them for longer than the timeline (up to 10 seconds) that can be altered in the app's settings.

Snapchat has launched a slew of new creative tools that include Magic Eraser and Limitless Snaps.

Snapchat Reworks Timer Functions, Adds Magic Eraser Tool
Snapchat Reworks Timer Functions, Adds Magic Eraser Tool

Instagram, Snapchat's biggest competitor, owes 80 percent of its growth to users outside the US. That said, Facebook's average revenue per user easily eclipses this number with $19.81, and Snap, unlike Facebook, is not yet profitable. Notice how now all of the editing features can now be seen vertically on the right hand side of the screen. By tapping the scissors tool within the app, followed by the Star icon you can make objects within a photo vanish.

He also likes the company's ability to "capture publisher content and consumer mindshare as video consumption grows on digital". If you film clips of the concert on your phone's camera and upload them to your Snapchat Story later, your videos would have a white border around them and a small header reading, "from Camera Roll".

The company also has a new way to draw.

Looping Video - Tap the looping icon ("play forever") on your Snap. Instagram (now at 700 million monthly users) rolled out its own version of Snapchat Stories in August 2016 to the tune of over 200 million users (eclipsing Snapchat's total users in just 8 months). One Snapchat user posted a photo to Twitter in which the eraser tool was used to remove the Empire State Building from the Manhattan skyline.

In the S1, management attributed deceleration in 2H16 to the launch of several new products and multiple updates, which introduced technical issues that diminished performance of the application; however, we believe competitive pressures from the launch of Instagram Stories is the more-likely cause.

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