Wednesday, 15 August, 2018

Snapchat Caves, Puts Stories Back Where They Belong

Consumer sentiment toward Snapchat drops following redesign Snapchat user growth slows as it reports financial results
Bessie Robbins | 12 May, 2018, 07:28

Snapchat has caved in to demands to reinstate the old Snapchat look.

The redesign sees the company backtrack on some of the features that failed to resonate with users, including returning Snaps and Chats to chronological order and returning stories created by your friends into the right-hand tab.

It appears that the latest redesign is only available on iOS right now, and it isn't yet clear when it will come to Android users.

But Snapchat's redesign, which it first revealed back in November, was an unmitigated disaster for the company and was even partially blamed for its poor financial results last week.

The messaging app is moving Stories from its awkward and confusing position on the Friends screen.

The right-side page of the app will also contain stories from content creators and businesses, but Stories from friends will be at the top of the page, in a separate section, which should make the experience easy to understand for users.

Snapchat's hard few monthsSnapchat has had a tough time this year.

Satisfaction levels for the app among current users aged 18-34 followed a similar trajectory, the market research firm found.

Earlier this years, Snapchatters exploded in rage following an update which changed everything about their favourite app. A Change.org petition concerning the update attracted more than 1.2 million signatures from disgruntled users.

Snapchat is one of the most popular social media networks in the world, with many people - especially young users - ditching apps like Facebook in favor of Snaps.

CEO Spiegel initially said that while he knew changes were likely to be, "disruptive to our business in the short term", he opined that, "We're willing to take that risk for what we believe are substantial long-term benefits to our business".

Last week he said about the design, "A change this big to existing behaviour comes with some disruption".

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